On July 27-28, MUST successfully held its 2024 mid-year marketing meeting and team-building event in Shenzhen’s Dapeng New District. With the theme “Unity of Thought, Focus on Goals, and Striving for Excellence,” the event aimed to review the achievements of the first half of the year, plan for the second half, and strengthen team cohesion through engaging activities.
Day One: Review and Planning
The first day was dedicated to comprehensive reviews and detailed planning sessions. Department heads provided in-depth summaries of their marketing efforts and successes from the first half of 2024, followed by strategic planning for the remainder of the year. President Mr. Wu Changhua emphasized the importance of aligning with the company’s vision, mission, and values. He called for concentrated efforts and resources to focus on core objectives, urging the team to not just meet but exceed standards, aspiring for peak performance. This drive for excellence requires a spirit of innovation, continuous self-improvement, and a commitment to high standards in execution and awareness.
Post the general session, the marketing leadership coordinated an intensive evening session where regional teams worked diligently to detail their specific performance targets and localization plans. Each key region was assigned responsible leaders, and a balanced approach to market expansion was underscored. Utilizing overseas subsidiaries and service centers, the strategy aims to deepen market penetration. Upcoming initiatives include establishing new overseas offices, service centers, and warehouses to enhance after-sales service, build customer trust, and optimize end-user experience.
Day Two: Team Building
The second day was filled with laughter, enthusiasm, and interactive activities designed to foster team spirit. New and seasoned employees engaged in vibrant activities that not only relieved work-related stress but also enhanced mutual understanding and camaraderie.
The morning’s frisbee activities encouraged communication and collaboration among team members, with every pass and catch reflecting the team’s synergy. The afternoon’s rugby match further invigorated team spirit and work enthusiasm. Through these exercises, participants experienced the importance of teamwork, and this was effectively translated into improved team execution.
Conclusion
The 2024 mid-year marketing meeting and team-building event successfully unified the thoughts and clarified the goals of MUST’s marketing personnel. The event strengthened team cohesion and fighting spirit, setting a solid foundation for the second half of the year. Moving forward, the team is inspired and confident, ready to drive global marketing efforts and achieve annual excellence targets.
