From April 10 to 12, 2025, the 17th edition of SolarEX Istanbul — the largest international solar energy and technologies exhibition in the Eurasia region — took place in Istanbul. Gathering top global players and innovators in the solar industry, the event served as a dynamic platform for Must to showcase its latest residential solar and storage product portfolio. With a strong focus on Türkiye’s booming rooftop solar market, Must engaged with visitors to explore localized, efficient, and intelligent clean energy solutions.

In recent years, Türkiye has emerged as a hotspot for solar energy growth, particularly in distributed residential systems. Since July 2022, installed solar capacity in the country has doubled — from 9.7 GW to over 19 GW by the end of 2024 — with 94% of this growth coming from self-consumption rooftop PV systems. This rapid acceleration reflects not only growing public awareness but also the increasing need for energy autonomy and cost efficiency at the household level.

Even more promising is Türkiye’s estimated 120 GW solar potential, with rooftops, hybrid plants, floating installations, and storage-integrated systems offering vast untapped opportunities. In this context, Must is committed to empowering local users with smarter, integrated, and accessible energy solutions, delivering on its mission to make green energy within everyone’s reach.

At this year’s exhibition, Must presented a wide range of products tailored for residential and small-scale commercial applications — including solar inverters, lithium energy storage systems, and all-in-one hybrid solutions. These offerings demonstrated Must’s full-stack capability across generation, storage, and consumption, designed to meet regional requirements for flexibility, safety, and economic performance.

Throughout the event, the Must booth attracted high traffic from visitors across Türkiye, the Middle East, Africa, and Europe. The Must team held in-depth discussions with clients on energy storage ROI, system optimization strategies under local electricity pricing, and advanced solar + storage deployment models, reinforcing the brand’s expertise and trust in the regional market.

Must believes that true energy transition goes beyond delivering technology — it means bringing clean power to every household, rooftop by rooftop. Looking ahead, Must will continue to invest in technological innovation and localized service infrastructure, leveraging its global manufacturing strength and regional partnerships to bring dependable, intelligent solar storage systems to homes across Türkiye and the wider Eurasian region.